Big Frig

Big Frig is a family-oriented outdoor gear company based in South Dakota that offers premium yet affordable rotomolded coolers and vacuum-insulated tumblers and growlers. Founded by Brock Hutchinson, the business grew from his unexpected success selling stainless-steel tumblers to create durable, high-performance drinkware and gear for outdoor enthusiasts, outfitters, and everyday adventurers. Big Frig differentiates itself by offering customizable options — from laser engraving to full-color printing — while maintaining a commitment to customer relationships, treating clients as part of the “Big Frig family.” The company’s work-hard, play-hard ethic is rooted in Hutchinson’s Midwestern ranching upbringing, and the operational culture emphasizes fun, integrity, and dependability. Big Frig also supports causes like youth shooting sports through partnerships and donations, reinforcing their belief in building community as well as products.