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DIA Apparel Co. is a veteran-owned clothing brand founded by U.S. Marine Corps veteran David Gonzalez and co-founder Caleb Sparks, both driven by a mission to honor personal liberty, self-reliance, and the relentless pursuit of greatness. What began as a workout-gear venture has evolved into a purpose-driven apparel company that celebrates individual strength and freedom through bold, meaningful designs. With products like T-shirts, hoodies, and headwear, DIA Apparel embodies the spirit of those who serve, protect, and live by the values of courage and independence. Rooted in authenticity and patriotism, the brand stands out by turning clothing into a statement of character—“Apparel Built to Honor Greatness.”
